shortformblog:

think-progress:

Clothing company Patagonia tells shoppers “Don’t buy this jacket” on Cyber Monday:

Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.

Unlike every other company out there, Patagonia appears to be less concerned about earning every last penny it can. Interesting.

(via holzhuter)